While it can be difficult for lawyers to define the difference between “services” and “products” in a largely virtual world, opportunities abound to offer law firm expertise without the traditional level of effort and support required.
Such efficiencies are compelling to lawyers and staff who can cut down on repetitive workload, as well as to consumers looking to lower their legal bills.
In this edition of the Non-Eventcast, host Jared Correia talks with Sankeetha Selvarajah of Selvarajah PC about how legal products can be leveraged for varied types of clients.
While you’re here, feel free to browse prior editions of the Non-Eventcast in the Law Practice Management Software, Legal Document Management Software, and Legal Operations Contract Lifecycle Management rooms of the Non-Event.
Highlights
- Productization in legal – 1:44
- The difference between services and products – 2:01
- Alternative ideas for selling products – 5:17
- Using estate planning documents – 7:01
- Making sure that customers are happy – 9:22
- A whole experience for the client – 10:13
- Setting expectations – 14:21
- There’s nothing wrong with launching a product – 16:08
